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Swarovski is planning to launch a new chain of 1,000 sq ft Cadenza jewellery stores in London later this year.
Swarovski is to relocate the London headquarters of its jewellery business to a 17,000 sq ft office at the Chiswick Park campus.
Swarovski is looking to expand its chain of 54 jewellery stores this year, and is currently in negotiations for five new sites.
Swarovski is planning to expand its chain of 30 jewellery stores by opening up to seven new company-owned stores and six franchises this year.