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Merchant Retail is planning to expand its chain of 114 Perfume Shops with an additional 100 stores over the next five years.
Merchant Retail, the chain of 110 perfume shops, has accepted a £222m takeover offer from AS Watson, the Hong Kong-based owner of Superdrug.
Merchant Retail Group is planning to expand its Perfume Shop chain with about 12 new stores next year.
Merchant Retail is to invest £3.7m in the expansion of its chain of 80 Perfume Shops this year, with the creation of about 100 jobs.
Merchant Retail is planning to open 10 more perfume shops in the UK by the end of next year, taking the total to 86, but has shelved plans to expand in continental Europe.
Merchant Retail is looking to spend up to £100m on an acquisition to expand its perfumery business in continental Europe, and aims to increase the number of UK outlets from 67 to 150.
Merchant Retail has announced plans to expand its chain of 65 Perfume Shops by adding up to 15 new outlets a year.
Merchant Retail is planning to expand its chain of 55 Perfume Shops with a further 10 this year.