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Kiddicare, the Peterborough-based baby products retailer with 100 staff, has been sold by Endless to Worldstores for undisclosed terms.
Kiddicare is planning to open ten children's nursery stores this year, having just created 77 jobs at its newest site in Aintree.
Kiddicare is considering plans to develop a chain of more than 20 babywear stores, starting with a 55,000 sq ft flagship store in Thurrock.
Kiddicare is seeking permission for the £3m expansion of its baby products distribution centre at Cygnet Park in Peterborough, with the creation of up to 90 jobs.
Kiddicare is planning to relocate its nursery products business and up to 120 staff from Werrington to a new £12m warehouse and retail outlet in Peterborough later this year.