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Inter-Alliance is to pay up to £2.5m for certain fixed assets and the net commission of Heartland Independent Advisers, which has offices in Birmingham, Cardiff, St Albans and Nottingham and about 175 self-employed advisers.
Inter-Alliance is planning to acquire HST, the financial services company, for £5.5m.
Inter-Alliance is to raise £17m in a share placing to expand the infrastructure and support functions of its financial services business.
Inter-Alliance is to set up a finance centre in Middlesbrough, and is looking to recruit a team of 25 financial advisers and support staff.