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Ebiquity has acquired FirmDecisions, the London-based media and marketing auditor with 20 staff, for up to £7m.

Ebiquity is to acquire Fairbrother Lenz Eley, the London-based media auditing firm with about 70 staff, for up to £11m.

Ebiquity has acquired Faulkner Media Management, the Australian media analytics consultancy with 25 staff, for up to £3.7m.

Ebiquity has acquired Echo Research, the advertising and media analysis firm with 45 staff in London, France, Singapore and the US, for up to £10m.

Ebiquity is to acquire Xtreme Information Services, the international advertising monitoring firm with 300 staff, from VS&A for £18m.