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Premier Direct Group is to acquire Oriflame UK, the UK-based subsidiary of Swedish cosmetics group Oriflame Cosmetics, for a nominal sum.
Premier Direct is to create a further 150 sales jobs throughout the country over the next 12 months, in order to expand its Tyneside-based giftware business.
Premier Direct Group, the distributor of books and gifts to offices, is planning to recruit more than 200 sales staff nationwide this year.
Premier Direct has acquired Books UK for £2.4m, in order to expand its book distribution network.