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New Balance is expected to set up its first branded sports fashion store with a 14,000 sq ft unit on London's Oxford Street.
New Balance is to set up a 30,000 sq ft headquarters for its sports retail business at Birchwood Point Business Park in Warrington by September.
New Balance is hoping to double the 250-strong workforce at its footwear factory in West Cumbria, if it wins contracts to supply shoes to the police, military and NHS.
New Balance, the Cumbria-based sportswear manufacturer, is to create 25 new jobs in product development, design and marketing over the next six months.
New Balance is to increase production at its running shoes factory at Flimby in West Cumbria, with the creation of 30 jobs.