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Hawkin's Bazaar has been bought out of administration by private equity firm Primary Capital, saving about 150 jobs at its eight remaining toy shops.
Hawkin's Bazaar is looking to expand its chain of 60 toy shops to 170 in the long-term, and is also seeking dozens of temporary outlets for the Christmas period.
Hawkin's Bazaar is planning to expand its chain of 31 toy shops with up to 15 new outlets this year.
Hawkin's Bazaar is planning to open 50 toy and gadget stores over the next three years, with the workforce rising from 550 to 750.
Hawkin's Bazaar, the toys and gifts company with about 80 full-time staff, is planning to set up a new £10m headquarters and distribution centre in Beccles over the next two years.