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Hamleys, the London-based toy retailer, is to be sold by Ludendo Groupe to C Banner International Holdings of China for £100m.
Hamleys is to open a 13,000 sq ft toy store at St David's in Cardiff in November.
Hamleys, the London-based chain of 22 toy stores, has been acquired by Groupe Ludendo of France for £60m.
Hamleys is to set up a 25,000 sq ft toy shop at the St Enoch shopping centre in Glasgow in October, and is also considering an outlet at the St David's centre in Cardiff.
Hamleys is said to be considering plans to open standalone toy shops of about 20,000 sq ft in Scotland and the North West, having identified possible sites in Glasgow, Edinburgh, Liverpool and Manchester.
Hamleys is planning to open toy shops within House of Fraser department stores in Glasgow, Edinburgh, Birmingham, Manchester and Belfast by April 2008.
Hamleys is looking into the possibility of relocating its Regent Street toy shop in London to the recently-vacated Dickins & Jones department store nearby.
Hamleys is expected to open up to 100 Bear Factory stores around the world over the next five years, following its acquisition by Baugur.
Hamleys, the London-based toy shop, has agreed a £47m management buy-out backed by Baugur and financed by Royal Bank of Scotland.
Hamleys is planning to expand its chain of 22 Bear Factory toy shops from 22 to about 45 over the next three years, and franchises will also be established in other countries.
Hamleys has acquired Hobbies & Models, which owns 11 Toy Stack shops in the south east, for £8.7m.