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Hallmark is to relocate its Bradford-based head office from Bingley Road to its greeting cards distribution centre in Dawson Lane next year.
Hallmark Cards is planning to open a further 50 Gold Crown stores in the UK and Ireland next year.
Hallmark is to start recruiting 100 staff for its new greeting cards headquarters in Bradford this month, while other employees are being relocated from Bath and Henley.
Hallmark, the producer of greetings cards, is to expand its new headquarters in Bradford with the creation of up to 300 new jobs, but jobs will be lost at other sites in Henley and Bath.