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Cotswold Outdoor has merged with Snow & Rock Group and Cycle Surgery & Runners Need to create a combined retail group called Outdoor and Cycle Concepts with 115 stores.
Cotswold Outdoor is planning to expand its chain of 44 outdoor clothing stores with 13 new outlets by the end of 2010.
Cotswold Outdoor is to create 40 new jobs when it opens its 18th store at the Talbot Green Retail Park in Llantrisant next month.
Cotswold Outdoor is planning to double its chain of 15 camping and outdoor sports stores over the next five years.