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Alexon has been acquired by Sun European Partners in pre-pack administration deal through KPMG, saving 2,700 jobs at its chain of 83 fashion stores and 847 concessions.
Alexon, the fashion retailer, is to set up a 25,640 sq ft office at the Capability Green Business Park in Luton.
Alexon is planning to expand its chain of 63 fashion stores to 100 over the next five years.
Alexon has sold Style Menswear, the chain of 55 Envy clothing stores and 60 concessions, to Hamsard 3032 for a nominal sum.
Alexon is planning to expand its chain of Bay Trading fashion stores from 158 to 250 over the next five years.
Alexon is to sell Dolcis, the shoe retailer with 67 shops and 132 concessions, to Hamsard 3032 for £2.7m.
Alexon has announced plans to open up to 200 additional fashion stores, with the Envy chain growing from 50 to 100 and Bay Trading from 38 to 180.
Alexon has acquired control of the 144-strong chain of Bay Trading clothes shops, in a £13m deal.
Alexon has acquired Style Holdings, the men's wear retailer, for £31m, and is also buying out its joint venture partner in the Dolcis chain of shoe shops for £14m.
Alexon and Electra Fleming are forming a joint venture to acquire Dolcis, the chain of 106 shoe stores, from Sears for £1.6m.